Madiba will do well
Both growers and traders agree that it is a flower with unique characteristics. Dekker’s Madiba is doing well within the branch. In September 2005 the company has given its introduction an extra festive tint. At least 1,000 special Madiba bouquets, designed by florist Conny Klaver, were given away. Each bouquet was packaged in a specially created Madiba house style box.
All the lorries were printed with Madiba and in addition, Dekker Chrysanten has had special Madiba covers designed. Even this Madiba website has been set up to provide as much information as possible to the growers, traders, florists and consumers about its unique characteristics and applications.
One species, several varieties
The real work takes of course place behind the screens. The first
Madiba variety, the Madiba Lindi White, got company of other
Madiba varieties. For an overview of the assortment Madiba
varieties click here.
All Madiba varieties in the Netherlands are sold at the auctions in
Aalsmeer and Naaldwijk.
Look at supply information for the actual numbers of stems
available.
Apart from that, the Madiba is
not yet recognised by the VBN as a separate product group. However, that
will change once the new species produces sufficient volume. Until that
time, the Madiba will be accommodated with the Santinis’ for technical
(auction) reasons.
|